Varenti Beauty was founded in Queens, New York. Being sustainable is embedded in our core values, our brushes are manufactured by recycled green energy.

For Varenti Beauty, putting on makeup with a high quality brush is an intimate process. We endlessly research the design and quality of each item we introduce to the world. Thinking carefully how we can inspire those that will come after us, regardless the industry they pursue or what they decide to be in life.

Innovation will always be a part of our brand and heart. Before deciding on a product, we think about how a design will be used and what event the client will be attending. Will they be attending their first date, a wedding or just everyday work or school.

If you would like to hear a little bit more…

After years of practice and imagining how our business would be, we finally found the courage to start, failure after failure we continued because we wanted the most elegant results. Back in 2011 in my thoughts, I always searched for the best tools to apply my makeup. I realized in life that the right resources and tools were important for a person to achieve optimal results. So we decided to start with makeup brushes that give such a flawless result, that even someone unfamiliar with makeup could achieve great results. Meeting so many individuals in business from around the globe that were in New York, I learned techniques and designs that have helped me cultivate a brand that pours out love and continues to pay it forward.